Social Norming for Alcohol Prevention
The SNAP (Social Norming for Alcohol Prevention) Project addresses the community norms surrounding alcohol use and abuse in the youth in southwest Louisiana. The SNAP Project combines social norms theory and practices with social marketing techniques to create a unique prevention campaigns that will be implemented in five public high-schools in the 2013-2014 school year. This project tackles the causal factors of alcohol use and abuse by youth 12-18 years old by implementing a social norms campaign. Social norms theory states that most youth want to “fit in” to a desired social group. If they misperceive the norms of that desired group, they are at risk for engaging in behaviors that could be problematic. Social marketing theory suggests that youth’s problem behaviors may be due, in large part, to the desire to conform to the wrongly perceived peer norms. In other words, youth may believe that most of their peers drink and drive, when in reality, only a small percentage do. Project SNAP changes youth’s perception about alcohol use and abuse and this change in perception is bringing about change in their behavior.
The SNAP Project was previously implemented in five Lafayette Parish high-schools. Funding for continuation of SNAP in five additional high-schools is made possible by the Louisiana Highway Safety Commission as part of their Destination Zero Deaths campaign.
For more information contact Gecyka Williams at firstname.lastname@example.org.